Not Ready But Doing It Anyway
Branding Shoot Checklist
For Purpose-Driven Moms Building a Brand in Real Life, Not Just Highlights
1. Define Your Why — Not Your Weight, Wardrobe, or Worries
This isn’t about perfection.
It’s about connection, purpose, and showing the real you.
➤ Write down who you’re showing up for and why your story matters.
Not sure who your dream audience is?
Download my Mini Brand Clarity Workbook to get clear before you step in front of the camera.
2. Choose Outfits That Feel Like You
Forget “flattering.” Focus on familiar.
Pick 2-3 outfits that align with your brand values and lifestyle.
Comfortable. Confident. Effortlessly you.
Pro Tip: Neutrals, flowy fabrics, and textures = timeless elegance.
3. Curate a Shot List Around Your Story, Not Just Aesthetics
Ask yourself:
➤ What everyday moments reflect my brand?
➤ Coffee with your laptop? Barefoot on the beach?
➤ Motherhood in motion? Creativity in action?
Give your photographer a glimpse into your life, not just posed perfection.
4. Find a Photographer Who Feels Like a Hype Woman
You’re not hiring someone to “take pictures”
You’re co-creating brand magic.
Look for a photographer who:
✔️ Gets your vision
✔️ Brings calm to chaos
✔️ Makes you feel safe, seen, and celebrated
5. Embrace the Chaos with Snacks, Smiles & Flexibility
If kids are involved (or life happens), let it flow.
A great brand photographer will capture those candid, crazy-kid moments and turn them into pure magic.
The best shots often come from the real, unplanned moments.
Sunscreen in one hand, confidence in the other.
6. Done Is Better Than Perfect
Your goal isn’t to look perfect
It’s to be seen
These photos will attract dream clients because they’ll reflect exactly who you are—
A woman building her brand and legacy in real time.
7. Celebrate Showing Up
After the shoot, skip the critique
Celebrate the fact that you did what most won’t
You showed up messy, magical, and aligned with your purpose
That’s how impactful brands are built.
Keep this checklist close for every season you feel ‘not ready.’
The women you’re meant to serve aren’t waiting for perfect
They’re waiting for you to be visible.
“P.S. Clarity comes before confidence. If you’re unsure who you’re showing up for, start with the [Mini Brand Clarity Workbook] to define your dream audience.”
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